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6 Ways to Boost Your Engagement on Instagram

June 21, 2017
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instagram, engagement

By now, you’re probably aware of how important Instagram is for your business.  Instagram has doubled its user base in the last two years and now boasts a whopping 700 million active users, opening the doors for greater marketing opportunities.

But what if your audience on Instagram isn’t engaged with your brand?  High engagement is essential if you want to build lasting relationships with customers, grow brand awareness, and drive traffic and sales to your online store.  And with Instagram’s last algorithm change, high engagement matters more than ever.

The good news is that there are plenty of ways to get your Instagram audience excited about your content and your brand.  With the following six strategies, you can jump-start your Instagram engagement and reap the benefits of this powerful platform:

Identify Your Best Time and Day for Engagement

Despite posting great content to Instagram day after day, no one seems to be engaging with your posts.  What’s going on?

One possible cause is that your target audience isn’t online when you are posting to Instagram.  To fix this problem, you need to identify the peak times your audience uses Instagram and adjust your posting times accordingly.

This data can be easily found on your Instagram business account (if you don’t have one, you can create your business account here).  On your business account, you will have access to essential Instagram analytics such as impressions, reach, engagement, as well as a breakdown of your followers.

In addition to your followers’ demographics, you can see which times they are most active on Instagram.  Once you have this data, you can schedule your content to be posted during these peak times. 

Posting at optimal times is vital now that Instagram’s algorithm places higher importance on a post’s engagement.  The quicker you can generate likes and shares on a post, the more prominently it will display on your follower’s feed.

Acquire Targeted Followers

It’s always a good feeling when your business gains new followers on Instagram, but a high follower count means little if it’s made up of users who aren’t highly-targeted and interested in your business. 

How do you attract high-quality followers and inspire them to follow your business?  First, you need to know as much about them as you possibly can.

What are their likes and dislikes?  What are their most pressing problems?  Being able to answer questions such as these is essential to any marketing campaign.

Uncovering this insight can be time-consuming for the average business marketer, which is why many of them rely on marketing platforms such as Storylift.  With our highly-advanced targeting capabilities, we can zero in on your target audience and uncover actionable insight that will allow you to widen the reach of your content.  All you need to do is create engaging and relevant content then create your campaign. From there, we’ll tackle the hard science.

With a highly-targeted marketing campaign, you can create content that resonates with your target audience and will help you attract a highly-engaged following.

Add a Clear CTA in Every Post

Calls-to-action are a vital component to any marketing campaign.  From your PPC ads to your social media posts, your CTAs play an important role in motivating consumers to act.

Though you may be accustomed to inserting CTAs in your landing pages, it’s easy to forget that social media posts need them as well.  Even if you aren’t pushing a product, your posts should encourage your followers to leave a comment or share the post with friends.

Not only does this motivate followers to engage with your brand, but it also keeps their eyeballs on your content for a longer time.  To further boost engagement, don’t forget to interact with them and reply to their comments!

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Join an Instagram Pod

Now that Instagram’s feed is no longer displayed in chronological order, many Instagram marketers have attempted to pull a fast one over the social network’s new algorithm.  While some have taken to using shady tactics, others have decided to form Instagram pods to help boost their engagement.

In case you aren’t aware, Instagram pods are groups of like-minded businesses who have formed strategic alliances to boost their visibility on Instagram.  They do this by liking and commenting on one another’s posts.

Instagram pods aren’t new, but more businesses have been joining them since Instagram changed its algorithm.  The high initial engagement plays a significant role in where it is displayed in people’s feeds, which makes these pods appealing to business marketers.

How do you join an Instagram pod?  The most common way is to be invited to join a pod, but you can also simply start your own by direct messaging similar businesses and asking them to join yours.

Use Instagram Stories

Part of Instagram’s massive growth spurt in the past year can be attributed to Instagram Stories, a feature that allows users to share pictures and videos in a slideshow format.  This new feature has given businesses on Instagram a valuable opportunity to boost engagement and grow their brand.

Why should you leverage Instagram Stories?  First, it is an effective way to humanize your brand.  By taking your followers behind the scenes, you can give your business a human face and instill trust in your brand.

Secondly, Instagram Stories offers business marketers an effective way to post content without bombarding their followers.  Unlike regular posts, Stories don’t show up in a follower’s Instagram feed.  Rather, it appears at the top left of a user’s feed and is highlighted when Stories are updated.

Third and most importantly, people love Instagram Stories!  Consumers love seeing a different side of your business, which Instagram Stories allows you to do with its various filters, stickers, and live-streaming options.  There are an endless number of ways to incorporate Instagram Stories into your marketing strategy and have some fun while doing it.

Repost Content That Did Well in the Past

Reposting your old content may sound lazy, but the truth is that not everyone saw your post the first time around.  This is especially true if you have experienced an increase in followers in recent months.

We aren’t saying that you should repost the same content that you created last week.  But if you had a post a month ago that acquired a significant number of likes, comments, and shares, you should consider reposting it for your new followers to see and for followers who may have missed it the first time.

To do this, simply switch over to your Instagram business account and identify your top posts.  Just be careful not to do this too often, as some of your more loyal followers may become tired of seeing numerous reposts from you.

Conclusion

Don’t feel bad if your Instagram engagement is on the low side.  Many marketers are still getting used to Instagram’s latest algorithm change and are seeing decreases in engagement.  Still, this doesn’t mean that you shouldn’t work to improve your engagement on Instagram.

With the right tools and tactics, boosting your Instagram engagement is relatively simple.  However, the real test is keeping this engagement going strong for the long-term.  By paying close attention to your marketing data, we’re confident that you will be able to keep your engagement (and success) going for years.