If your website traffic numbers are falling short of your overall goal, it might be because you’re lacking a fundamental piece of today’s most successful marketing strategy techniques—a blog. Or if you have one, perhaps it’s not working for you in the best way possible.
Here are three ways you can get your blog to work for you and help increase traffic to your website.
Create Valuable Content
First and foremost, you need to create valuable content. When blogs were first started, they were a way for young married couples and families to update their distant aunts, uncles, cousins, and friends about their lives. Over the years, blogs switched from being a place to update the world to sources of lead-generation for businesses.
Now-a-days, the importance of blogging goes beyond being a resource for your current customers. It’s about being a valuable resource to your target audience, as well, so that they engage with and share your brand with their friends.
When you create content that resonates with your target audience, you spark something inside of them that says, “Hey! We have something in common.” Or “I really like what they are saying.” Those kind of responses drive them to tell their friends that they trust what you’re saying and believe that they should also check you out.
Not sure where to start? Check out your competitors and see what they are doing. No, I’m not telling you to copy their blog topics or articles verbatim, but see what’s working for them and what’s not. If they don’t have a grasp on a certain topic, but you think that you do, write an even better article that you know your target audience will want to read. Also, don’t forget to humanize your blog posts. If they come across too robotic or jargon-filled, you’ll lose people immediately.
Promote and Distribute on Social Media
Once you’ve crafted the perfect—OK, not perfect, but the most relevant blog post for your target audience—it’s time to get it IN FRONT of said target audience on social media. The best written blog articles are no good if no one is reading them.
If you’re looking to increase website traffic, it’s not enough to simply post your blog article on your social media pages and hope that your target audience will seek you out. You’ll have to set up a marketing strategy that uses paid promotion to push your valuable content in the faces of your target audience.
The question of whether you should use paid advertising or boost a post on Facebook is one that most marketers struggle with. There are pros/cons to both, but if you’re not sure where to start, consider boosting your posted article first. By boosting Facebook posts, you can promote your article for as little as $5; however, we don’t recommend that low a starting point as it can mean that fewer people are likely to see it. Once a post is boosted or promoted, it is then shown to those who like your page and their friends. The pros of using boosted posts to distribute your blog posts are that they can be budget friendly, simple to launch, and better for engagement from those who like your page. But, you also have a more limited reach.
If you’re looking to broaden your reach, consider distributing your post with a paid social media ad. With ads, you can do A/B testing to determine what headline or image works best, see analytics, and target viewers based on a variety of social media attributes.
Of course, if doing all this yourself seems overwhelming, check out our self-serve content distribution platform. We make it easy – just create a campaign using our easy-to-use, self-serve platform, and we’ll use our advanced targeting technology to distribute your content to the social media outlets where your target audience lives.
Become the Expert
When you write valuable content that speaks to a target audience, you eventually become the expert on that topic. Being the expert makes you interesting and trustworthy, two very important characteristics when building a brand or business. Once you’ve written your blog posts, consider sharing them on different discussion boards, like Quora, or even using them in your response to others’ blog posts.
Your consistent posting on others’ questions, forums, blogs, etc. keeps you top of mind and shows you’re an engaging brand. Just be sure to not get too “spammy” with your responses. If people suspect you’re trying to push a product or service versus providing relevant feedback or an engaging comment, you’ll be cast out of people’s minds as just another salesperson.
Having your blog posts work for you to increase website traffic is the ultimate marketing strategy goal. The time and energy business owners put into writing blog posts shouldn’t be discounted or overlooked. Once you’ve created a solid blog with informative posts for your target audience, start promoting it. People won’t ignore a brand that is smart, enlightening, and relatable.