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10 Tips to Ramp Up Content Production

September 06, 2017
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content production

After months of hard work, you’re finally beginning to see positive results from your content marketing.  Now, you’re eager to step up your game and start producing more content. 

But how?  While the obvious answer is to simply hire more people, most organizations don’t have the budget to keep additional writers on their payroll for more than a few months.

Fortunately, there are plenty of strategies that you can use to ramp up your content production and set yourself up for long term success.  Here are some smart tips to help you ramp up your content output without draining your marketing budget:

Consider Your Goals

If you’re publishing content for content’s sake, then ramping up your output will do you no good.  Content marketing strategies—like all digital marketing strategies—must have goals to be effective.

Is your goal to drive traffic to your website?  Establish brand awareness?  Generate more leads?

No matter what you want your content marketing to achieve, your goals should be communicated to everyone on your team.  This will provide a road map for your content marketing and help keep you organized and consistent as you scale.

Create Content in Batches

Let’s say that you’ve been posting to your social media accounts every few days and want to start posting daily.  Rather than try to post to Facebook and Instagram each day, create your social media content in batches instead. 

This is far more time efficient and helps you stay on task.  To make even smarter use of your time, you can use a social media scheduling tool such as Buffer to automatically post your content. 

Build Strategic Relationships

Content marketing is highly competitive and there is simply no way that small organizations can produce content at the same efficiency as big brands.  The solution?  Form strategic partnerships. 

Partnering with experts in other niches can help you produce more content and reach a wider audience.  For example, your business partner could host an Instagram takeover on your Instagram account or they could guest post on your blog. 

Similarly, you could write a guest blog for them or do a Facebook Live Q&A to promote a new product.  By collaborating with others and sharing their content, both you and your audience will benefit.

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Leverage the Right Tools for the Job

Have you ever wondered how some organizations manage to do so much with such a small team?  They aren’t working harder than you; they’re simply taking advantage of the many digital marketing tools available to content marketers.

We’ve already mentioned Buffer for social media content, but there are hundreds of tools for every channel and every phase of your content marketing.  From email marketing platforms such as MailChimp to content distribution platforms such as Storylift, don’t be afraid to invest in tools that will maximize the performance of your content marketing.

Leverage User-Generated Content

Another effective strategy to mass produce content is by letting your audience do the work for you with user-generated content (UGC).  User-generated content is not only powerful social proof, but it also allows your audience to share their own stories and start a conversation.

Encourage your followers to submit UGC by hosting a social media contest that requires them to submit a story, photo, or review.  Then, leverage this UGC by featuring it on your website or in your social media ads.

Update and Promote Existing Content

If your content standards are high (and they should be), you know that creating new pieces of content for your readers takes time and effort.  Why not shorten the time it takes by simply updating and promoting your existing content every so often?

Take your outdated content and update it to make it current and relevant to your readers.  Then, promote it across social media.  Updating your existing content can potentially boost your Google rankings and increase traffic to your site, making it well worth your while.

Squeeze More Out of a Single Topic

Coming up with fresh ideas for your content marketing can be difficult and time-consuming.  To save you time (and money), find a winning topic idea and create smaller pieces from this one idea.

For instance, let’s say that you write an epic blog post on back-to-school shopping tips.  You can take this topic and create a video series that gives specific tips for students by middle school, high school, and college.  This will keep your marketing budget lower and your content production higher.

Let Your Competitor’s Do the Heavy Lifting

We aren’t telling you to copy your competitor’s content word-for-word, but we are saying that you can gain valuable insight by analyzing their content marketing strategy.  By seeing which content performed the best and which has flopped, you can avoid their mistakes and take the best performing content to the next level with your own expertise.

Use BuzzSumo to see their top performing content and think about why these topics went viral.  Write content on these topics and see how your audience responds.  With a little competitive analysis, you can reduce the time you spend thinking up topics that will give you the best ROI.

Add More Visuals

It’s easy to forget that visuals count as content.  When we want to educate our audience, our natural way of doing so is to use our words.

However, being more visual-heavy in your content marketing can not only save you time, but also help your audience digest and retain your message.  Create interesting infographics (bonus points if you use original content), share quick and informative videos to social media, and use more photos in your bigger pieces of content.  This will keep your readers engaged and may cut down the amount of work on your end.

Be Prepared When Inspiration Strikes

You never know when a good idea might pop into your head.  To boost your content marketing efforts, you need to have a method of storing these brilliant ideas for later use.

An easy way to do this is by installing a good note taking app on your phone.  With apps such as Evernote or Quip, you can jot down your ideas whenever inspiration strikes and share them with your team if you so choose.  This will help keep your content marketing strategy running like a well-oiled machine.

Conclusion

If you’re going to increase your content production, then it’s important that you don’t let the quality of your content go down.  It’s better to do a few things well rather than many things poorly!

Keep in mind that content marketing is more of a marathon, not a sprint.  These tips are designed to help you scale your content marketing in a way that is sustainable for the long term. 

Have you tried any of these techniques?  Which ones worked best for you?

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